Project Overview
The "Cluck-out!" logo was created for an amateur boxing team based in Chicago. The concept behind the logo was to combine the fierce competitiveness of boxing with a playful, energetic vibe symbolized by the team's unique name. The name "Cluck-out!" gave a fun twist, hinting at the fighting spirit of roosters in boxing, yet maintaining a light-hearted, approachable feel.
Design Objective
The primary goal was to craft a logo that feels powerful and bold, while still embodying the quirky and unique nature of the team’s identity. Chicago, known for its grit and resilience, is represented in the toughness of the logo’s overall form. Simultaneously, the rooster iconography embodies the scrappy, never-back-down attitude of a fighter, fitting well with the sport.
Visual Elements
Typography: A bold, condensed sans-serif font was chosen to communicate strength, stability, and modernity. The typeface was designed to stand out on merchandise, such as t-shirts, gloves, and banners. The choice of all-caps reinforces the idea of power and intensity.
Mascot Design: The central figure of the logo is a stylized rooster, symbolizing the team’s fighting spirit. Sharp, dynamic lines emphasize the motion and aggression associated with boxing, while the playful expression on the rooster softens the tone, making it approachable for fans and participants alike. The rooster’s comb and wings are angular, resembling the spikes and punches thrown during a match.
Color Palette:
Red (#C3020D): Represents energy, passion, and the fierce nature of the sport. It also references Chicago’s vibrant and strong character.
Gold (#CF986A): Evokes a sense of victory, triumph, and warmth, symbolizing the team’s aspirations and their hunger for success.
Black (#000000): Adds contrast and intensity, giving the logo a gritty, no-nonsense feel while also grounding the other colors.
Blue (#0033A0): Brings a vibrant contrast to the rest of the palette. Blue represents loyalty and perseverance, qualities that reflect the team’s dedication to their sport. The blue pants add an extra layer of visual interest while symbolizing a cool, collected demeanor in the heat of competition.
Color Theory
The combination of red, gold, black, and blue creates a bold, eye-catching contrast that embodies the spirit of competition. Red, as the most dominant color, draws attention and conveys aggression, making it perfect for a sports team. Gold adds a prestigious tone, while black keeps the design grounded and sophisticated. The addition of blue in the pants cools down the intensity, balancing the energy with a sense of calm focus. Together, these colors project a sense of fierce competition, camaraderie, and resilience.
Design Process
The logo went through multiple iterations to find the right balance between playfulness and strength. Early sketches were rough and focused on capturing the right posture for the rooster, ensuring it exuded a competitive edge without appearing too aggressive. After experimenting with various font combinations, the decision was made to use a custom typeface that complements the strong lines of the mascot.
The final product was drawn in Procreate on Ipad Pro and refined and vectorized in Adobe Illustrator, where colors were tweaked, and the composition was fine-tuned for symmetry and readability at various sizes.
Application
This logo is versatile and designed to be used across multiple mediums. Whether printed on boxing gloves, hoodies, or banners, it retains its boldness and readability. It can easily scale from large billboards to small icons on social media profiles, ensuring brand consistency across all platforms.
Final Thoughts
The Cluck-out! logo strikes a balance between strength and personality. It reflects the tough nature of the sport while capturing the unique spirit of a team that doesn’t take itself too seriously. The blend of bold typography, vibrant colors, and dynamic illustration ensures that the logo will stand out in both the boxing ring and in the community.
